Project example
Original title: 《豫园·万物有灵》
Project background
The creative premise is simple: everything in Shanghai’s Yuyuan Garden comes alive. Architecture, plants, birds, fish, and layers of local history become expressive characters in a welcoming fantasy world.
A gentle, hand-painted animation style brings the garden’s cultural identity into a visual story. Rather than presenting the space as a sequence of landmarks, the film gives it personality and emotional warmth. The project demonstrates a way to connect a distinctive cultural setting with brand storytelling, tourism promotion, event previews, and presentations.
Creative focus
- Visual storytelling rooted in gardens and urban culture
- Architecture, lighting, and atmosphere as world-building elements
- A narrative opening for a cultural or tourism teaser
Related collaboration
For cultural destinations, tourism initiatives, and city brands, we can explore how local symbols, distinctive spaces, and communication goals become a script and visual direction.
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